Top 5 Personal Finance Budgeting and Planning Apps in South Africa: Q2 2022 Performance

The second quarter of 2022 showcased significant activity in the personal finance budgeting and planning app category in South Africa. Here's a closer look at the performance of the top 5 apps on a unified platform.

22seven: Budget, Track & Save experienced fluctuations in its weekly downloads and active users. Downloads varied from 770 to 1.2K, with a noticeable peak at 1.1K in late May. Active users saw a decline from 5K to 3.7K over the quarter. Revenue remained relatively stable, hovering around $4 to $7 weekly.

Splitwise showed a steady increase in weekly active users, starting from 1.8K and reaching 2.3K by the end of June. Weekly downloads also saw growth, peaking at 748 in the final week. Revenue varied significantly, reaching as high as $125 in mid-June.

Budget planner—Expense tracker had a varied performance in weekly downloads, ranging from 281 to 611. Active users fluctuated between 877 and 1.1K, with a notable peak at 1.2K in late May. Revenue trends were inconsistent but reached a high of $71 at the end of May.

Wallet: Budget Expense Tracker maintained a fairly consistent number of weekly downloads, ranging from 209 to 348. Active users saw a steady climb to over 1K by late May. Revenue showed some variability, peaking at $116 in early May.

Lastly, My360 powered by Standard Bank had modest weekly downloads, fluctuating between 171 and 375. However, there were no revenue and active user metrics available for this app during the quarter.

These insights are derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.